The visual concept crafted for this launch exudes a gritty, abstract, and effortlessly cool aesthetic. Drawing inspiration from the fusion of flowers and conceptual imagery captured during the photoshoot, the goal was to curate a fashionable email blast for the esteemed client, Reebok. Employing a collage-style layout, a selection process was undertaken to feature the most harmonious visuals including a striking on-model photograph as the central focus, a captivating abstract black-and-white image, and a lively "personality" shot enhanced with animation elements. Leveraging After Effects, I isolated and animated the floral elements in the background.